Benson bets on robotics to make ice cream, premium quality to win customers

A collaborative robot made by Hanwha Robotics places ice cream into a container at Benson's manufacturing facility in Pocheon, Gyeonggi. [BETTER SCOOP CREAMERY] POCHEON, Gyeonggi — A bright orange robot hand and two workers were packaging ice cream into brown tubs in Pocheon, Gyeonggi, as a cluster of reporters looked down at a sterile and quiet assembly line on Tuesday morning. The robot, made by Hanwha Robotics, was filling 10-liter (2.6-gallon) ice cream tubs at a rate the human operators alongside it could not have matched. The scene was the centerpiece of Benson's first media tour of its production center, marking one year since the premium ice cream brand launched in May 2025. Operated by Hanwha Galleria subsidiary Better Scoop Creamery, Benson opened the Pocheon facility to the media to showcase a vertically integrated factory built around raw milk processing and collaborative automation. Related Article In an era of zero-calorie desserts, Korean brand Benson is going back to th