OpenAI Considering Legal Action Against Apple Over 'Strained' Siri Partnership

OpenAI is preparing to potentially take legal action against Apple due to a "strained" relationship with the iPhone maker, according to Bloomberg 's Mark Gurman . The two companies reached a partnership in 2024 that saw ChatGPT integrated into features like Siri and Image Playground across iOS, iPadOS, and macOS. iPhone users can also subscribe to ChatGPT directly via the Settings app, with Apple taking a cut of revenue. Ultimately, though, the report said OpenAI expected ChatGPT to be more deeply integrated across additional Apple apps and to have more prime placement within Siri. OpenAI executives also believe that Apple has not sufficiently advertised the integration, resulting in fewer customers knowing about it. OpenAI initially believed the deal could generate billions of dollars per year in subscription revenue, but that "hasn't come close to happening." This expectation was seemingly set by Apple, which reportedly characterized the agreement as being an opportunity on par with