Can AI Orchestrate Omnichannel Advertising?

Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and creative optimization, the industry’s first wave of AI investment has focused on helping campaigns perform better. However, as digital advertising becomes more fragmented, campaign performance is no longer the primary challenge agencies face. Modern campaigns […] The post Can AI Orchestrate Omnichannel Advertising? appeared first on AdExchanger .