Why AI agents will reshape customer journeys in Southeast Asia

Southeast Asia has never followed a single digital playbook. A customer in Thailand may expect to interact with a brand through LINE. A shopper in Indonesia or Malaysia may prefer WhatsApp. In Vietnam, Zalo remains deeply embedded in daily communication. In the Philippines, Messenger continues to shape how people connect, discover, and transact. This makes […] The post Why AI agents will reshape customer journeys in Southeast Asia appeared first on e27 .