Are Chatbots Replacing Search?; AI Is Muddying How Ad Tech Describes Itself

Chat To Cart As more people use AI chatbots for, well, everything, advertisers need to blow up their old playbook. Take product research. Brands have a tremendous opportunity to get in front of consumers as they move away from classic Google Search in favor of recommendations from AI, according to Debra Aho Williamson, founder of […] The post Are Chatbots Replacing Search?; AI Is Muddying How Ad Tech Describes Itself appeared first on AdExchanger .