Alibaba taps into China’s ‘chat to buy’ trend via Qwen AI and Taobao integration

Alibaba Group Holding is integrating its flagship AI assistant Qwen into its biggest e-commerce platforms, betting that the future of online shopping lies in fluid conversations rather than rigid search terms. Using the Qwen app, shoppers are able to find, compare and purchase products from Taobao and Tmall’s 4-billion-item inventory via text or voice chat, Alibaba said in a statement on Monday. Taobao has also launched a Qwen-powered shopping assistant, which was trained on the platform’s...