The creative gap: Why GenAI is outpacing the talent it was meant to empower

About a year ago, I started noticing a pattern in how clients were briefing us. They don’t just come to us for deliverables anymore. They were coming with questions. Which AI tools should we be using? Should we be using them at all? What does a responsible AI-assisted creative process even look like? I spent […] The post The creative gap: Why GenAI is outpacing the talent it was meant to empower appeared first on e27 .