AI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead

Hot take: Sometimes, having more guardrails isn’t a limitation. Instead, the added responsibilities can actually make automation easier, according to Melissa Bonnick, EVP, head of programmatic for JPMorgan Chase. As a financial services company, JPMorgan Chase is beholden to stricter rules than brands in most other verticals. But those restrictions make it easy to communicate […] The post AI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead appeared first on AdExchanger .