LG Uplus signs first AI software export deal with Malaysia's Maxis

LG Uplus said Tuesday it reached an agreement with Malaysian telecom operator Maxis to commercially launch its AI call assistant ixi-O in Malaysia, marking the first overseas rollout under the company’s global AI expansion strategy unveiled at MWC 2026. Maxis, one of Malaysia’s largest telecommunications providers, serves more than 10 million mobile users across its nationwide 4G and 5G networks. LG Uplus CEO Hong Beom-sik met Maxis CEO Goh Seow Eng and other senior executives at Maxis headquart