Google brings AI Mode, virtual try-on and personalized shopping to back-to-school season

Google has published a six-point guide detailing how students can use its AI-powered shopping tools for the current back-to-school season, spotlighting features that range from conversational AI search to a virtual dressing room and upgraded price tracking. The announcement on the Google blog draws on a Google/Ipsos Back to School Shopping Study 2025, which surveyed ... Read more