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Score: 39🌐 NewsMay 19, 2026

Customer experience outweighs brand in AI-assisted shopping

AI recommendation engines rely on reviews, comparisons, and customer signals to decide which brands to surface and trust. The post Customer experience outweighs brand in AI-assisted shopping appeared first on MarTech .

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https://martech.org/customer-experience-outweighs-brand-in-ai-assisted-shopping/