AI marketing startup JustAI raises $17 Mn in Series A led by Base10

AI marketing platform JustAI has raised over $17 million in a Series A funding round led by Base10, with participation from Y Combinator and Peak XV Partners. The round also saw participation from strategic investors and operators, including growth leaders from Anthropic and Chime, the CTO of HubSpot, and the founders of Eppo and Vapi. The fresh capital will be used to expand the company’s engineering and go-to-market teams, strengthen its agentic AI infrastructure, and extend its platform into e-commerce and B2B marketing use cases. The company also plans to expand its engineering talent base and explore opportunities in India. Founded by Neha Mittal and Jeff Hara, JustAI offers an AI-native platform that helps enterprises automate marketing personalization, experimentation, and decision-making. Its platform combines strategy, creative, decisioning, and data agents to help marketing teams execute and optimize campaigns at scale. According to the company, its technology is powered by proprietary reinforcement learning models that predict the next best action or message for users, replacing traditional rules-based campaign management with AI-driven decisioning. JustAI claims it supports more than 600 marketing decisions delegated to AI every month and helped generate over $100 million in revenue for customers last year. Its customers include Coursera, ClickUp, and Better. The startup was founded by Mittal, who previously worked in growth and retention roles at Twitter and Pinterest, and Hara, who has experience in machine learning and recommendation systems. In August 2024, JustAI raised a $1.7 million seed round led by Peak XV Partners, Y Combinator, Lobster Capital, and Cloud Capital. The company plans to focus on helping enterprise marketing teams consolidate fragmented marketing tools and workflows into a unified knowledge and decisioning layer over the next 12 months.