AI is answering your customers before they ever click, and it may never mention you

For two decades, winning search meant one thing: rank on page one. That game hasn’t disappeared, but it has quietly become the smallest of three games being played for your customers’ attention. Ask Google a question today, and it increasingly answers before the first blue link, inside an AI Overview. Ask ChatGPT, Gemini, or Perplexity, […] The post AI is answering your customers before they ever click, and it may never mention you appeared first on e27 .