How Google’s partnership with consultants could derail enterprise AI adoption

Google recently announced its partnership with Accenture, Deloitte, and McKinsey—backed by a $750 million fund—to speed up enterprise adoption of its tech stack. I believe that rather than accelerating the successful adoption of AI , this partnership will kneecap it—and break down trust in the wider consultancy industry in the process. Why? Because the success of both of these things is premised on trust. Enterprises, having come through a rough period of hype-driven spending on artificial intelligence, are now looking for AI investments they can trust to deliver results. In that search, they’re turning to their trusted consulting partners to support them through the digital transformation. Yet through this commercial partnership, these big-ticket consultancies have tied their bottom lines directly to how much AI they can sell—putting this into direct conflict with their commitment to deliver results to their clients above all else. If Google’s sales goals and the needs of the enterpri