L’Oréal brings Maybelline virtual try-on to ChatGPT

L’Oréal has announced a collaboration with OpenAI that will bring Maybelline New York’s virtual makeup try-on feature into ChatGPT. The announcement was made at VivaTech 2026. The partnership covers consumer-facing shopping tools, product discovery, advertising pilots, research, and internal content production. The collaboration also covers L’Oréal’s internal use of AI in research, formulation, content production, […] The post L’Oréal brings Maybelline virtual try-on to ChatGPT appeared first on AI News .