Is Personalized Modality Weighting Actually Personalized? A Controlled Audit of Per-User Weighting Claims in Multimodal Recommenders

Per-user modality weighting is deployed at billion-user scale in multimodal recommenders, through user modality-strength vectors, attention gates, meta-weight hypernetworks, and low-rank guided weights, each claiming a ranking gain from user-specific modality preference. Yet, to our knowledge, prior...