AI agents for marketing: What they are, benefits, and examples

I've always wanted a little robot helper of my own. Not the kind that automatically vacuums your floor and terrifies your dog. More like the one from Bicentennial Man (without the existential crisis and tears). That's what AI agents are: software teammates that can figure out and execute the steps needed to achieve a task—and talk to each other while they're at it. For marketers juggling campaigns, copy, and analytics across a dozen tools, AI agents for marketing are shifting how work gets done