OpenAI vs Apple: Why the ChatGPT-Siri partnership reportedly broke down and what happens next

The OpenAI-Apple partnership, which seemed like one of the biggest AI partnerships in consumer tech, is reportedly under strain. The problem appears to be the lack of visibility of the ChatGPT Siri integration, the failure to meet subscription expectations, and the increased friction over Apple's overall AI vision, according to reports, which is leading to new questions about the future of ChatGPT on the iPhone. What triggered the OpenAI Apple contract dispute The 2024 collaboration resulted in the integration of ChatGPT into Siri, Image Playground, Writing Tools, and Visual Intelligence on iOS, iPadOS, and macOS. Apple also made it possible for users to subscribe to ChatGPT directly from the iPhone's Settings app, which would also be a revenue source for the company. Bloomberg reports that OpenAI went into the deal with the assumption that it would bring in billions of dollars in new ChatGPT subscriptions each year, which hasn't come close to materialising, according to MacRumors. App