Samsung, LG take AI home race beyond appliances at IFA 2026

Samsung Electronics and LG Electronics are using IFA 2026 in Berlin to show how they want AI to work across the home, not just inside individual appliances. Samsung opened its main IFA exhibition Wednesday at Humboldt Carre in central Berlin, ahead of the trade show's Friday opening at Messe Berlin. The company is presenting "AI Living" across TVs, home appliances and Galaxy devices. Samsung first introduced the broader "Your Companion to AI Living" theme at CES in January. At IFA, it is bringin