The algorithmic realignment of global FMCG strategy: How agentic AI is rewriting the cola wars

The integration of artificial intelligence within digital marketing is rapidly moving beyond simple operational automation and entering the realm of high-level strategic intelligence. For the global Fast-Moving Consumer Goods sector, the reliance on protracted, manual research cycles is being replaced by agile, AI-driven platforms capable of ingesting vast amounts of social data to dictate precise […] The post The algorithmic realignment of global FMCG strategy: How agentic AI is rewriting the cola wars appeared first on e27 .