Handling AI disruption and failure to deliver

Numerous surveys show that businesses are failing to deliver a measurable return on their artificial intelligence (AI) investment. A big part of the problem, at least for Bernhard Schaffrik , principal analyst at Forrester, is that AI providers are failing to take into account the human impact of their technology. “They completely ignored the human factor, and also the enterprise factor,” he told Computer Weekly during the CamundaCon 2026 conference in Amsterdam . There is certainly a fear among employees that AI will take away their jobs. In its Building a pro-worker AI innovation strategy paper, published in 2025, the Trade Union Congress recommended that employers build a meaningful worker participation at every stage of the deployment of new AI technology to drive effectiveness of technology – from strategy development to problem definition, through to tender, application design and deployment. While change management has always existed, Schaffrik points out that a big difference w