Sorrell: AI’s revolution for WPP, Google and Meta is here

For more than three decades, Martin Sorrell built WPP into the world’s largest advertising holding company by mastering the economics of the big creative campaign. Today, from the helm of his newer, nimbler venture S4 Capital, he is delivering a stark verdict: that blueprint is obsolete. Over the course of a wide-ranging conversation about AI, Sorrell, one of the industry’s most closely watched figures, sketches out a future in which the billable hour vanishes, creative headcounts shrink and...