She has 400,000 Instagram followers and major brand deals. She’s also AI

At first glance, Aitana Lopez could be any other influencer. Her Instagram feed is a mix of Pilates workouts, model shoots, and photos posing in front of Coachella’s iconic Ferris wheel and inside the Alo gym. The 27-year-old is a Scorpio. Her long hair is dyed a soft shade of pink, with dark roots coming through. She also doesn’t exist. Lopez is a “virtual soul”, or at least that’s what her creators at the Barcelona-based tech agency The Clueless call her. Aitana was created using artificial intelligence , and behind her social media platforms, which have a combined following of nearly 400,000, is a team of eleven people. View this post on Instagram Aitana is part of a new wave of digitally created avatars emerging from the attention economy and influencer culture. The technology can be so convincing that one viral MAGA influencer, Emily Hart, reportedly raked in several thousand dollars a month through subscriptions and merchandise featuring bikini photos and pro-Trump content before