Fresha Explores The Future of AI in Couture and Selfcare with Iris van Herpen Backstage at Paris Haute Couture Week

Fresha, the world’s leading AI-powered beauty and wellness booking platform, joined the hair team backstage at Paris Haute Couture Week this week to power Fresha Ambassador and internationally renowned hairstylist Hester Wernert-Rijn as she led the hair for Iris van Herpen’s Autumn/Winter 2026 Haute Couture collection, Sonic Starquakes. Following the runway presentation, Fresha secured an [...]