Amazon Kills Rufus AI, Replaces It With Alexa for Shopping AI Assistant

Amazon, on Wednesday, announced Alexa for Shopping, a new artificial intelligence (AI) shopping assistant. The new tool comes with agentic capabilities and replaces Rufus AI, a mainstay on the app and the website since February 2024. The Seattle-based tech giant revealed that the new AI experience combines Rufus AI and Alexa+ to bring an assistant that not only has de...