INNOCEAN India launches AI STUDIO to power hyperlocal marketing at scale

INNOCEAN India has unveiled AI STUDIO, a new AI-powered marketing platform designed to help brands and dealer networks create, manage and optimise local and regional marketing campaigns more efficiently while maintaining brand consistency.Positioned as a next-generation marketing ecosystem, AI STUDIO combines artificial intelligence, data intelligence and local market expertise to enable brands to deliver more relevant consumer engagement across diverse markets. The platform will initially support INNOCEAN's affiliate clients, with plans to expand access to other clients in the future.The launch comes as brands increasingly seek faster, more personalised and region-specific marketing solutions. AI STUDIO aims to address this need by integrating content creation, campaign execution, media planning and performance optimisation within a single platform.The company said the platform has been built as a full-funnel marketing ecosystem capable of supporting region-specific campaign development, AI-driven media planning, dealer communication tools and ongoing campaign improvements based on performance data and consumer feedback.Supporting the initiative is INNOCEAN India's recent expansion into Bengaluru, which will serve as a centre for localised marketing expertise and AI capability development across southern India. Alongside its Delhi operations, the Bengaluru office will function as a dual hub focused on regional marketing insights, AI innovation and knowledge sharing.According to the company, the Bengaluru facility is also expected to play a larger role in building an AI innovation ecosystem by helping capture, develop and scale proprietary AI solutions through a centralised management framework.Commenting on the launch, Jaeho Yoo, Managing Director and CEO of INNOCEAN India, said AI STUDIO represents an important step in the company's evolution as it looks to combine AI and data to deliver stronger marketing outcomes."AI STUDIO marks a defining step in our evolution as a company. We are building a platform designed to grow smarter over time, using AI and data to continuously improve marketing outcomes for the brands and dealer networks we work with."Santosh Kumar, COO, INNOCEAN India, said the future of marketing will depend on blending technology with local relevance. "Successful marketing requires a deep understanding of consumer behaviour, culture and regional nuances, and AI STUDIO has been built to bring these elements together," he added.Looking ahead, INNOCEAN plans to evolve AI STUDIO into a broader marketing ecosystem where users can access real-time market intelligence, AI-led training programmes, trend-based creative recommendations and collaborative data-driven solutions.The company also intends to strengthen its AI infrastructure in India, with a long-term goal of establishing a Global Capability Center (GCC) that connects Indian AI talent with INNOCEAN's international operations.