CartographAI Launched To Help Advertisers Pick The Right Tech Vendors. Now, It’s Helping Vendors Market Themselves, Too

With so many ad tech vendors to choose from, where should brands and agencies begin? CartographAI, a new startup from two buy-side veterans, wants to help advertisers pick the right tech partners by using assessment criteria that weigh what media buyers actually care about, rather than publicly-available marketing materials. CartographAI is the brainchild of former […] The post CartographAI Launched To Help Advertisers Pick The Right Tech Vendors. Now, It’s Helping Vendors Market Themselves, Too appeared first on AdExchanger .