The future of CRM: AI-native, consolidated, and frictionless

Talk to anyone in sales, marketing, or ops long enough, and the CRM conversation runs in a loop. First, it’s “why are we paying this much for a system that basically does nothing?” Then the company adopts a new platform, and for a quarter or two there’s relief: the pipeline is clean, reports actually load, […] The post The future of CRM: AI-native, consolidated, and frictionless appeared first on e27 .