AI as an audience: Welcome to the citation economy

Every communicator obsesses over their audience. Demographics. Psychographics. Scroll behaviour. But in 2026, there’s a new audience in the room, one that never sleeps, never skips, and decides whether your brand is worth knowing before any human even asks. That audience is AI. And most brands are still performing for the wrong crowd. When did […] The post AI as an audience: Welcome to the citation economy appeared first on e27 .