The Paradox Of Personalization: Billions Of AI-Tailored Ads Creates A Measurement Mess

The dawn of digital advertising came with a seductive promise: the right ad served at the right time to the right person. We were told this paradigm would finally solve John Wanamaker’s century-old conundrum, eliminating the legendary 50% of wasted ad spend. It was a beautiful fantasy. Setting aside the dystopian, “Minority Report”-style surveillance required […] The post The Paradox Of Personalization: Billions Of AI-Tailored Ads Creates A Measurement Mess appeared first on AdExchanger .