Why Is Ad Intelligence Still Built For A Pre-AI World?

Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and performance across media and markets, often in near-real time. Yet the quality of decision-making has not kept pace. The real problem is not data The core issue is not access to data but the ability to […] The post Why Is Ad Intelligence Still Built For A Pre-AI World? appeared first on AdExchanger .