For Agentic Advertising To Work, We Must Decide What AI Can Never Touch

Every company in our space is wrestling with what their agentic AI strategy is. The answer that seems obvious is to wire up an LLM, give it access to Meta or Google through MCP and put it to work. The reality is more complicated, and the complications matter a lot when it’s your budget on […] The post For Agentic Advertising To Work, We Must Decide What AI Can Never Touch appeared first on AdExchanger .