The AI Chat Ad Frontier: What LLMs Change About Brand Safety And Control

ChatGPT ads are here, and brands are testing the waters. This marks the true start of LLMs as a new advertising channel, reshaping the customer journey and introducing a new surface for brand safety and suitability. It’s a real inflection point for advertising. Impressions, searches and even transactions that once traveled through websites will increasingly […] The post The AI Chat Ad Frontier: What LLMs Change About Brand Safety And Control appeared first on AdExchanger .