WhatsApp’s Incognito AI Push Signals Meta’s Bigger Privacy Strategy

Meta is attempting to solve one of the biggest barriers slowing mainstream AI adoption: trust. With the launch of Incognito Chat for Meta AI on WhatsApp, the company is positioning privacy as a core feature rather than an afterthought. The move reflects a larger shift in how AI companies are competing, not just on capability, but on how secure and private their experiences feel to everyday users.