Coming Bright Up: Apple’s AI moment looms

Apple has confirmed this year’s Worldwide Developers Conference (WWDC) will take place June 8-12. The show begins with a keynote speech likely to be Tim Cook’s final public appearance as Apple’s CEO. His successor, John Ternus , will also be in the spotlight, but perhaps not quite as much as Apple’s promised smart Siri successor. Getting AI right is incredibly important to the company this year, and Apple seems to recognize that. The official media invitation features a brightly glowing Swift logo with the tagline “ Coming Bright Up ,” which some see as a hint at the advanced AI capabilities Apple intends making available. It also hints at the new Siri user interface Apple is building, while the use of a Swift suggests the introduction of additional Foundation Models with which developers can add AI tools to their products. On the developer website, Apple’s media images all show that bright glow, which also hints at potential improvements to Liquid Glass . There’s no doubt at all that