AI boosts productivity at Epsilon India as output rises without hiring surge

Epsilon India, the technology and marketing services arm of Publicis Groupe, is scaling up output significantly while keeping its workforce broadly unchanged, highlighting how artificial intelligence is reshaping productivity across global capability centres (GCCs), Reuters reported.The company, which employs around 3,000 people in Bengaluru, is using AI to streamline software development, engineering and operational workflows, with traditional boundaries between these functions increasingly blurring. This integration is enabling faster code generation, improved automation, and more efficient delivery cycles.India managing director Pratik Nath said the shift is not about reducing jobs but expanding capacity and responsibilities. “What has changed is the amount of work that we are delivering, the new responsibilities that we have picked up,” he said, adding that “we are able to do significantly more with the same set of people… because of the power that AI brings in.”AI tools are also i