WhatsApp turns admin, puts fee on business chats powered by AI models

Beginning October 1, AI conversations on WhatsApp powered by third-party models could cost businesses nearly twice as much as those handled by Meta AI. The platform currently does not charge any fee for use of AI agents. A sample calculator, based on WhatsApp’s updated developer documentation published on July 1, showed that complex interactions powered by other bots could cost businesses up to $968 for 10,000 messages, depending on token usage, while using Meta AI would cost $400-500.