Ogilvy India partners Google to launch custom AI studio for creative workflows

Ogilvy India has partnered with Google to launch a bespoke AI Creative Studio, a new internal platform designed to integrate generative AI into its creative workflow.The studio has been built as a specialised tool for Ogilvy’s creative teams, enabling them to generate high-quality, on-brand still and video assets more efficiently, while supporting the entire workflow from initial ideation to final delivery. The platform also ensures that all outputs remain IP-protected and aligned with client brand guidelines.At its core, the AI Creative Studio is positioned as a collaborative tool rather than a replacement for human creativity. It integrates advanced generative AI capabilities to help creative professionals translate ideas into visual concepts and final assets at a significantly faster pace.Also read: Wondrlab invests in Bridgesoul, launches WondrBridge to build AI-led micro GCCsThe system is designed with a simple, intuitive interface, making it accessible to a wide range of users ac