Visa enables ChatGPT's AI agents to shop, complete purchases for users

Payments giant Visa said Wednesday that it has embedded its payment network inside of ChatGPT, empowering the chatbot to independently shop and complete transactions on behalf of its user. It means AI agents can not only recommend products but complete the purchase on the user's behalf, at potentially any merchant that accepts Visa. The payment network's previous attempts at this technological leap were confined to a single retailer or a small set of enrolled merchants. It is not OpenAI's first attempt at e-commerce. The company late last year announced Instant Checkout, which allowed ChatGPT to scour the internet for a specific item like a digital personal shopper. But the process was prone to errors and was not widely adopted by merchants due to the fee that OpenAI was charging merchants. The company retired Instant Checkout in March. Visa's collaboration is different from OpenAI's previous attempts, as it will allow users to link their Visa cards to ChatGPT to shop and make it ..